What does Secret View offer you?
65,000 + mystery shoppers
Active worldwide in over 20 countries with a strong base in Europe.
Real consumers
Not trained professionals, but real consumers of all ages.
From your target audience and region
Local mystery shoppers for a realistic customer experience and recognizable feedback.
Reliable and actionable feedback
Through identity verification, e-learnings, reputation scores, and quality checks.
Why Secret View works with real consumers
Many traditional providers work with professional mystery shoppers. These are people who visit locations all day and get paid for it. They stand out more and often fit less well with your target audience, which can lead to a distorted view.
We believe in feedback from real customers: consumers from your target audience and service area, with genuine interest in your brand. That’s why we work with consumers who experience your customer journey just like real customers do, so you gain insights that are recognizable and directly applicable.
Why we work with shopping credits
Where possible, we use shopping credits instead of a financial compensation for our mystery shoppers. This way, our community members make a real purchase and automatically choose assignments that suit them; after all, you don't quickly buy something you have no use for. This makes the experience better aligned with your target audience and provides you with useful feedback.
The shopping credits come back to your register as revenue. And a nice bonus: on average, our mystery shoppers even spend 30% more.
300.000+
Completed mystery
shopping assignments
30%
Average amount spent
beyond shopping credit
€5.000.000+
Spent during mystery
shopping assignments
20+
Number of countries where
our community is active
Qualitative and actionable feedback
Our mystery shoppers are 100% ID-verified and undergo e-learning, so they know how to report objectively and provide useful examples. Additionally, each questionnaire goes through AI-driven quality checks, ensuring you can rely on consistent feedback.
Those who carry out assignments carefully build a strong reputation. This reputation score helps us select the most suitable mystery shopper for each assignment, so you always receive feedback from the right target audience.
Onze opdrachtgevers
Dit hebben zij te zeggen over onze community
Maarten van Ammers
AH to go
We initially hired temp workers, but after a while, our employees recognized them, and the effect wore off. There was a feeling of control, which was not motivating.
Kim Visser
Termeer Group
That mystery shoppers spend more than the shop credit emphasizes that those who sign up for our assignments are truly part of our target audience.
Jason McAuliffe
Brouwerij Troost
Mystery shoppers come to review, but with a comprehensive questionnaire. This gives you a better picture of a location than Google or Tripadvisor.
Judith Brekelmans
America Today
Mystery shoppers are our eyes and ears; we can’t be everywhere at once. This gives you a genuine view from our target audience on our stores, which is very valuable to us.
Klaas Hoogewegen
SOFACOMPANY
Because the community is so large and always local, anyone can be a mystery shopper. Just like our target audience, which ranges widely from 25 to 70+.
Community platform
The home base of the Secret View community. A strong example of custom-built software with everything you need to successfully execute your assignments.
Your assignment is displayed on our platform. Shoppers from the area sign up and come by. Your feedback is often ready the next day in your dashboard.
