Smart people
embrace feedback
Secret View is one of the leading feedback platforms for retailers and hospitality businesses. With our worldwide community of over 65,000 mystery shoppers and the best dashboard in the industry, we accurately map customer journeys, processes, and experiences.
Trusted by retail and hospitality brands worldwide
Smart people embrace feedback
Secret View collects feedback on customer journeys, customer processes, and customer experience for your retail or hospitality brand. This way, you can monitor how all touchpoints in the customer journey are functioning and how customers perceive them. We do this with customer experience research, internal audits, and compliance research.
With Secret View, you enable your employees to continuously learn and develop themselves into the best version of themselves.
Insights at every level of your organization
Take a deep dive
Curious about a specific touchpoint? With just a few clicks, you’ll have the data you need.
Management overview
Get an intuitive overview of the performance of the entire organization.
Benchmark
Compare across different levels, discover top performers, and identify who needs attention.
Segmentations
Segment by parts of the customer journey, regions, or locations and compare the results in a clear overview.
Answers
Behind every score is a detailed explanation. This provides a wealth of examples that are useful for training and evaluation meetings.
Location overview
See at a glance how your location scores and how the score is determined.
Community services
Your community is our community. Customers and employees provide a wealth of valuable feedback. What do you want to learn from them?
Customer Experience Research
Monitor how the customer journey performs and how people experience it with our mystery shopping community.
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High-end personalized dashboard
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Multiple customer journeys possible
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Mystery shoppers from your target audience
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Internal Audits
Efficient behind-the-scenes processes drive success on the sales floor. Get your team involved to monitor those invisible processes.
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Say goodbye to Excel
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Several audit options available
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Results directly visible
Compliance Research
Our mystery shoppers help you monitor a variety of compliance issues, including alcohol and tobacco regulations, POS materials, product placement, and more.
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Collect visual evidence
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Age check available
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Strict quality control
Our global community
Our 65,000 mystery shoppers, who are out in the field every day for our clients, form a global network of local communities.
Our community represents all demographic groups: women, men, highly educated, practically skilled, young, old, urban, rural, and many more segments.
Because we work with shop credits, our mystery shoppers only choose assignments at brands they care about. This ensures they always come from your service area and belong to your target audience. This way, we always stay close to authentic customer experiences.
Quality and reputation
Our mystery shoppers understand the importance of providing high-quality and constructive feedback. Through quality checks and e-learning courses, they are trained on our platform to become skilled feedback providers. By completing assignments successfully, they build their reputation, which helps our algorithm choose the most suitable mystery shopper for the next assignment.
Every completed questionnaire is reviewed by two Approvers. They check the answers, ensure the receipt is accurate, and verify that the feedback is positively constructive and describes the situations sufficiently.
Secret View x Fat Phill’s
Juicy burgers, solid partnership! Fat Phill’s is taking over the Netherlands with its irresistible burgers, sandwiches and loaded fries. And our mystery shoppers will be investigating that experience, from arrival to departure.
Niek Koning nominated EY Emerging Entrepreneur of the Year 2025
Last night, Niek Koning, founder of Secret View, was nominated together with seven other entrepreneurs for the 29th EY Emerging Entrepreneur of the Year award! The festive kick-off took place at the iconic Concertgebouw in Amsterdam. This award has been presented since 1996 and rewards changemakers who are working on the future of entrepreneurial Netherlands.
Trendhopper Breda wins the Experience of the Month Award for May!
We travelled to the welcoming province of Brabant, because Trendhopper Breda has won the Experience of the Month Award! Every month, our mystery shoppers visit hundreds of stores and hospitality venues, and from all these results we choose the most remarkable, customer-friendly or outstanding experiences. In May, this was without a doubt Trendhopper Breda!
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Join us!
Secret View is one of the leaders in the world of feedback platforms. The team is young, diverse, and ambitious. Our software makes us scalable and flexible, which we develop ourselves at our HQ in Arnhem, The Netherlands. We work in a hybrid manner, value our open culture, and maintain a relaxed atmosphere.
We're growing fast, which means there are many opportunities within the company, now and in the future. So keep an eye on us through social media! Don't see a suitable vacancy right now? Talent is always welcome, so feel free to reach out!
Join us!
Secret View verandert de wereld van mystery shopping onderzoeken. We bouwen 's werelds beste mystery shopping platform en groeien met een wereldwijde online community. Ga je mee op onze reis?
Commercial Internship
Fulltime, Arnhem NL
