What are internal audits?

Internal audits are structured checks of your locations, processes, and compliance with company standards. In retail and hospitality, they help ensure quality, consistency, and operational excellence.

How do internal audits work with Secret View?

With Secret View, you create a digital checklist, assign audits to your team or mystery shoppers, and collect results on any device. Results—including photos—appear instantly in your dashboard for real-time analysis, benchmarking, and reporting. No manual processing or Excel needed.

What can I check with internal audits?

You can check hygiene, safety, merchandising, product placement, inventory, compliance with protocols, technical maintenance, and promotion execution. Checklists are fully customizable and can be adapted for different locations or periods.

Who can perform the audits?

Audits can be performed by your own managers or staff, external auditors, or independent mystery shoppers from Secret View's community. You decide who checks which locations for maximum objectivity and flexibility.

How quickly do I see results?

Results are available immediately after the audit is submitted. Once the checklist is completed and photos are uploaded, everything is visible in your dashboard in real time. You receive instant notifications and can take action right away.

Can I add photos as proof?

Yes, photos are a key part of the audit process. Auditors can upload unlimited photos as evidence for each checklist item. All photos are automatically linked to the relevant questions and are visible in the dashboard for easy review and follow-up.

Can I customize the audit checklist?

Absolutely. You can fully customize checklists to match your processes, protocols, or brand standards. Use ready-made templates or create your own, add or remove questions, and set mandatory items for different store types or regions.

How does benchmarking work?

Benchmarking lets you compare results across locations, regions, or time periods. See which stores perform best, identify improvement areas, and track progress over time—all visualized in your dashboard.

What does it cost to use Secret View for internal audits?

Pricing starts at €29.99 per audit with no subscription required for small businesses. For enterprise or custom solutions, pricing depends on the number of locations, audit frequency, and features. Contact us for a tailored quote.

What's the difference between internal audits and mystery shopping?

Internal audits focus on operational standards and compliance (hygiene, protocols, merchandising), typically performed by staff or auditors. Mystery shopping evaluates the customer experience and is conducted by anonymous shoppers. Both methods are complementary for a complete view.

Can I combine internal audits with mystery shopping?

Yes, combining both gives you the full picture: operational excellence and customer experience. Many clients use both methods to ensure processes are followed and customers are satisfied. All results are available in one dashboard.

mystery shopping

nalevingsonderzoek

interne audits

mystery shopping

Internal audit software
‍for retail and hospitality

Mystery shoppers see only what customers see. With internal audits, you check the processes behind the scenes: inventory, hygiene, safety, and compliance with procedures.

Are you already conducting internal audits but processing them manually? With Secret View, you can conduct audits on any device, see results directly on your dashboard, and save 60% of reporting time!

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Trusted by 200+ retail and hospitality brands worldwide

From local hotspot to international brand

Do you recognize these challenges in internal audits?

Internal audits are valuable, but often time-consuming and inefficient. From paper checklists to Excel sheets, the process takes a lot of time and the data is hard to analyze.

Chances are your organization can relate. 9 times out of 10, the data ends up in Excel or on paper and needs to be processed manually. Nobody is really happy about that, right?

The solution: Internal audits with Secret View

Together we will create the desired questionnaire. You know what you want to measure, and we have the expertise. Your employees will conduct the audit, easily fill out the questionnaire on a device of their choice, and the results are immediately available in your personalized dashboard.The data is accessible at management, regional, and location levels, so everyone can get started right away. Without needing to be an Excel expert.

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What do internal audits with Secret View deliver?

60% less reporting time
Auditors and analysts save an average of 60% on reporting and data processing.

Real-time insights at every level
Data is immediately available to all stakeholders, with no waiting for reports.

Better compliance with processes
Short feedback loops increase awareness and encourage behavioral change.

Trends and improvement
Historical data becomes usable, and trends are visible without Excel knowledge.

The most user-friendly auditor platform

Here the auditor finds all available internal audits for the region. Custom-built software with everything you need to successfully conduct your audits:
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User-friendly: Intuitive interface, no training required
Smart assignment: Location-based availability
Results available immediately: No waiting time
Add photos: Visual documentation during the visit
Save progress: Work in phases, come back later

All results in one clear dashboard

The results appear directly in your dashboard. Segment locations, benchmark regions, and analyze trends over time. Dive deeper into a type of audit, touchpoint, or location and discover who needs what in your organization.

Insights at every level: from headquarters to store employees
Compare locations, regions, location types, and much more
Benchmark locations at a glance
Export to PDF or share via API

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More features

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Insights on every level of your organization

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Dive deeper

Curious about a specific aspect? With just a few clicks, you can access the data you need.

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Management overview

Get a comprehensive view of the entire organization at a glance.

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Benchmark

Compare across different levels, identify top performers, and see who needs attention.

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Segment

Segment by parts of the customer journey, regions, or locations, and compare the results in a clear overview.

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Answers

Behind every score is a detailed explanation from our mystery shopper. This provides a wealth of examples, which are useful for training and evaluation discussions.

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Location overview

See at a glance how your location is performing and understand how the score was determined.

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Clear overview

Here, the auditor can find all available audits for their region. You'll never miss an audit again.

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Briefing

Each audit comes with a short briefing containing the key information for the auditor.

FAQ

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