Blog

Brick-and-mortar retail is far from dead. In a survey conducted within our community of 70,000 consumers, 60% say they visit a physical store weekly, and 27% even go daily. That means many consumers are constantly comparing stores, concepts, and shopping moments. Which makes one question especially relevant: what truly makes a store visit great, and when does someone walk away without making a purchase?

Jamin Arnhem is the winner of our Experience of the Month Award for December! Every month, our mystery shoppers visit thousands of shops and hospitality venues. From all these visits, we select the most remarkable, customer-friendly or inspiring experience. In December, Jamin Arnhem stood out as a shop where team spirit, friendliness and enjoyment in work are clearly felt on the shop floor.

State of Art Zutphen has won our Experience of the Month Award for November! Every month, our mystery shoppers visit thousands of retail stores and hospitality venues. From all these visits, we select the most remarkable, customer-friendly or inspiring experience. In November, the visit to State of Art Zutphen clearly stood out: a store where genuine attention and hospitality take centre stage.

At the Secret View Client Day 2025 in Pathé Tuschinski, Maarten van Ammers (Business Manager AH to go at NS Stations) shared an inspiring story about station retail and employee engagement: he showed how speed, quality and team spirit come together in a challenging environment where thousands of travellers pass through every day.

From online favourite to more than 40 physical boutiques in the Netherlands, Belgium, Germany and now also in Paris: jewellery brand My Jewellery continues to grow. To enhance the customer experience in all its stores, the brand is now working with Secret View. By deploying monthly mystery shoppers, we capture the customer experience in detail and help the jewellery and fashion brand grow in a focused way.

Henri Willig Maastricht has won our Experience of the Month Award for October! Each month, our mystery shoppers visit thousands of shops and hospitality venues. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. This month, the winning visit took place at Henri Willig in Maastricht.