See what's actually
happening in your business.
Your strategy is clear. But how consistently is it executed on the floor? Get continuous feedback from real customers and uncover where support is needed and where customer experience can improve.
75,000
Real consumers, not professionals
500,000+
Completed assignments
29
Countries covered
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The challenge isn't strategy. It's execution.
See what customers actually experience in your locations
See how customer experience is delivered across locations and where execution differs
Identify where coaching will have the biggest impact
Understand which teams need support and where your investment will deliver the most value
Make feedback actionable with real examples
Identify opportunities in qualitative feedback from your customers and train specifically on targeted areas
Recognize and reward outstandingperformance
Use customer feedback to recognize achievements, motivate teams, and reinforce positive behaviors
Our solutions
From mystery shopping to internal audits: leverage the power of our community of over 65,000 consumers and your own employees.
Customer Experience
Mystery Shopping Research
Get clear insights into your customer experience. Mystery shoppers visit your location and follow the customer journey.
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Unique personalized dashboard
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Map multiple customer journeys
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Shoppers from target audience
Compliance Checks
Compliance Research
Mystery shoppers monitor compliance issues like alcohol regulations, POS materials, and product placement.
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Collect visual material
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Strict quality control
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Age verification via iDIN
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Internal Audits
Tooling and dashboard
Your employees conduct the audit, fill out the questionnaire, and the results are immediately available in the dashboard.
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Say goodbye to Excel
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Various audit types possible
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Data always and everywhere available
From feedback to action in one clear dashboard
Receive feedback from real customers in your personal dashboard
Choose what you want to measure
Together, we map your customer journey and turn the key moments into a tailor-made survey.
Mystery shoppers visit your locations
Mystery shoppers visit your locations, experience the customer journey, and complete the survey.
Get actionable insights within 24 hours
See scores, detailed feedback, photos, and AI-powered analyses in your personal dashboard.
Train and improve your teams
Use customer feedback to coach teams, and improve performance across locations.
Mystery shopping app used by
75,000+ consumers from your target audience
Our mystery shoppers aren't paid auditors with clipboards. They're the people who already visit your locations. This gives you feedback that is genuinely valuable.
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Identity verification
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e-learnings
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reputation scores
What clients say about Secret View
Why 200+ retail and hospitality organizations choose Secret View
Maarten, Business Manager
NS stations
By using Secret View every week, you can see that the conversation between employee and store manager really takes off, that it encourages behavioral change, and that the team becomes more aware of what customers think.
Willemijn, Sales Associate
Marie-Stella-Maris
The research ensures that everyone becomes aware of their own behavior and that we give our customers the best possible experience.
Monique, Sales Associate
Holland & Barrett
I find the mystery shopping research very valuable. You get great personal feedback and see what you can focus on, or you discover how to collaborate better as a team.
Dino, Directeur Operations
FEBO
We want to learn from the facts. Secret View gives us the insights we need to fulfill our unique position in every location, for every guest.
Linda, International Retail Manager
NAME IT
Do you want to know what’s happening on the shop floor? Then look through the eyes of your customer. That’s why we work with Secret View: real customers, real experiences, detailed feedback.
Soufiane, CEO
MADAQ Chocolatier
Thanks to Secret View, we now have a clear dashboard that shows all our improvement points at a glance. This allows us to keep growing and offer our customers the best possible experience.
Pascal, Head of Retail
G-STAR
It is the most realistic tool for us to elevate the customer experience in our stores.
Kevser, Business Development Manager
POTAÉ
Secret View thinks along with us, is flexible, and helps us improve in a focused way when it comes to customer experience and ensuring quality and service.
Things I Like Things I Love Utrecht wins the Experience of the Month Award in April!
Things I Like Things I Love (TILTIL) Utrecht is the winner of our Experience of the Month Award for April! Every month, our mystery shoppers visit thousands of retail stores and hospitality venues. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. This month, TILTIL on Nachtegaalstraat in Utrecht stood out as a store where personal attention, extensive service, and a relaxed atmosphere resulted in a perfect 100% score.
Hunkemöller measures customer experience in more than 10 countries with Secret View
We are proud to announce our collaboration with Hunkemöller! With nearly 700 stores across Europe, lingerie brand Hunkemöller is a well-known name in the retail world. Our mystery shoppers assess the customer journey in all stores, spread across 10 countries.
My Jewellery Deventer wins the Experience of the Month Award!
My Jewellery Deventer is the winner of our Experience of the Month Award for March! Every month, our mystery shoppers visit thousands of retail stores and hospitality venues. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. This month, My Jewellery Deventer stood out as a store where personal attention, expert advice, and strong teamwork on the shop floor clearly come together.
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