Blog

How do you ensure consistency in brand experience on an international scale? Since March, we’ve partnered with Victorinox. The company is known worldwide for quality, functionality, and iconic Swiss craftsmanship, spanning from the Original Swiss Army Knife™ to Travel Gear, Cutlery and Watches. To keep the brand experience consistent and further strengthen it, Victorinox uses Secret View’s mystery shopping research.

At our Client Day, Linda Timmer, International Retail Manager at NAME IT, shared how they use mystery shopping to grow from good to excellent. It was an inspiring story about measuring, learning, improving, and growing as a team. After one year of mystery shopping research by Secret View, the childrenswear brand not only sees clear areas for improvement, but has also built a close-knit team that is striving for growth together.

De Beren Roermond is the winner of our Experience of the Month Award for February! Every month, our mystery shoppers visit thousands of retail stores and hospitality venues. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. In February, De Beren Roermond stood out as a location where enthusiasm, energy, hospitality, and genuine attention to guests were clearly felt.

From a local fashion chain to a national brand with international ambitions: Norah is growing rapidly. With 115 stores across the Netherlands, Norah is fully focused on expansion. To strengthen the customer experience in every store and support its growth ambitions, Norah is now taking a new approach. Together with Secret View, they will map the entire customer journey in detail through mystery shopping research.

Zuivelhoeve Leersum is the winner of our Experience of the Month Award in January! Every month, our mystery shoppers visit thousands of retail stores and hospitality venues. From all these visits, we select the most remarkable, customer-friendly or inspiring experience. This month, Zuivelhoeve Leersum stood out as a store where personal attention, genuine interest and expertise are clearly felt on the shop floor. This was rewarded with a 100% score!

Brick-and-mortar retail is far from dead. In a survey conducted within our community of 70,000 consumers, 60% say they visit a physical store weekly, and 27% even go daily. That means many consumers are constantly comparing stores, concepts, and shopping moments. Which makes one question especially relevant: what truly makes a store visit great, and when does someone walk away without making a purchase?