mystery shopping

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interne audits

mystery shopping

What is Mystery Shopping?
Explanation and Benefits

Mystery shopping explained: real consumers visit your location(s) and provide feedback. Learn how it works and why over 200 organizations use Secret View.

What is mystery shopping?

Mystery shopping (also known as customer experience research) measures how customers perceive your organization. Mystery shoppers visit your location(s) as regular customers, make a purchase, and share their experience through a questionnaire.

Reasons organizations use mystery shopping:

  • Improving customer experience with feedback from customers
  • Targeted training for the team with concrete examples
  • Creating engagement among employees

Mystery shopping at Secret View

Whether you're going to do it yourself or want a custom solution: mystery shopping at Secret View is simple:

  • Choose what you want to measure: Together we map out your customer journey.
  • Mystery shoppers visit your locations: Consumers from your target audience provide feedback on the customer journey.
  • Receive results in your dashboard: View scores, detailed feedback, and AI analyses. Compare locations and dive deeper into various aspects.
  • Train and improve: Use the data for coaching and growth of your team.

Herkenbaar?

Komen deze vraagstukken jou bekend voor? Dan is Secret View iets voor jou!

How do I make my training effective?


With our data, you know exactly who in the organization needs what. No more one-size-fits-all training. This is your one-way ticket to modular training.

How do I measure if we're making progress?

Measure continuously, adjust where needed, and give compliments. In our dashboard, you immediately see the top performers and where there's room for improvement.

How do I create awareness of my employees' actions?

When you're often in the same place, you become blind to certain things. That's very human. Regularly hold up a mirror to your colleagues on the floor about how customers experience your employees.

I wish I had examples during evaluation meetings.

"Our NPS score is 14 and the annual revenue is 10% below average." The employee wonders, "Okay, and now? How can I improve this?". Our qualitative data provide direct points of reference to positively influence results.

How do I increase conversion?

Was an attempt made to upsell? Was a member card offered? With mystery shopping research, you can increase conversion in many ways.

Is our strategy being well executed on the floor?

The strategy comes from headquarters. But how do you know if it's being well executed on the floor? Measure where you stand so you know what to do to grow towards perfect execution.

You can't be everywhere at once.

We can. Our community of mystery shoppers is already visiting your location.

What does mystery shopping offer?

Effective Training
Custom dashboard with actionable AI-driven insights to train your team effectively.

Engaged Employees
Celebrate successes, provide feedback, and motivate with incentives.

Higher Conversion
Identify revenue opportunities in qualitative feedback and train specifically on targeted areas.

Better Evaluation Meetings
Continuous feedback and concrete examples for coaching and evaluations.

Who is mystery shopping for?

Secret View offers mystery shopping for retail and hospitality: from the local bakery to supermarket chains, from the corner restaurant to international hotel chains.

Mystery shopping for large organizations

Organizations with 5+ locations

Our Enterprise solution ensures a consistent customer experience across 6 to 500+ locations, with tailored onboarding and dashboards.

  • Free pilot: Test in a few locations before rolling out

  • Personal onboarding: Dedicated Customer Success Manager from start to finish

  • Custom dashboard: Surveys and research frames tailored to your organization

Mystery shopping for SMEs

Organizations with 1-5 locations

Launch your first mystery shopping assignment in 15 minutes for €29.99 per visit. No subscription, cancel anytime.

  • First mystery shopper free: Try mystery shopping with no commitment

  • Ready-made questionnaires: Based on 10+ years of experience in retail and hospitality

  • Self-service: Choose target audience, frequency, and compensation and go live

Secret View vs. traditional mystery shopping

Mystery shopping done right: fast, data-driven, and real consumers from your target audience

Secret ViewTraditional mystery shopping

Mystery shoppers

Real consumersTrained inspectors

Speed

Results within 48 hours1-4 weeks wait

Dashboard

Custom-madeStandard software

Technology

100% developed in-houseDependent on third parties

Community

65,000+ worldwideLimited quantity

AI & Analytics

Ready-made AI analysesManual analysis

Innovation

Regularly new featuresLimited external software

Support

Personal supportLong response times

Pricing

Lowest price in the marketHigh price per visit

Frequency

Ongoing researchSingle snapshots

Client cases

Learn more about mystery shopping cases we have conducted for retail and hospitality organizations.

View all cases

Cavallaro Napoli wins the Experience of the Month Award for September!

Each month, our mystery shoppers visit thousands of retail and hospitality locations. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. In September, that honour undoubtedly went to Cavallaro Napoli in the fashion capital of Arnhem!

Secret View Client Day 2025

On October 10, 2025, the sixth edition of the Secret View Client Day took place at the iconic Pathé Tuschinski in Amsterdam. More than 75 clients, partners and colleagues came together for an afternoon full of inspiration, networking, and fresh insights into customer experience.

Mystery visits in hospitality: make the most of every visit

As a hospitality entrepreneur, you don’t just want to keep your guests satisfied, you want to give them an unforgettable experience and truly win their loyalty. You want guests who come back, share their enthusiasm about their visit, and ideally recommend your venue to others.

FAQ

What is mystery shopping?

What does mystery shopping deliver?

Who is mystery shopping for at Secret View?

How does Secret View differ from traditional mystery shopping providers?

Who are the mystery shoppers of Secret View?

How does Secret View ensure the quality of mystery shoppers?

What does a mystery shopping study cost?

Curious about what we can do for you?