De Beren Roermond wins the Experience of the Month Award for February!
1/4/2026
De Beren Roermond is the winner of our Experience of the Month Award for February! Every month, our mystery shoppers visit thousands of retail stores and hospitality venues. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. In February, De Beren Roermond stood out as a location where enthusiasm, energy, hospitality, and genuine attention to guests were clearly felt.
An example of true hospitality
At De Beren Roermond, it’s not just about great food. It’s about the atmosphere and the overall experience in the restaurant. What matters most is how guests feel during their visit. Our mystery shopper experienced service that was spot-on from start to finish. “The employee handed me the menu and asked if I had eaten at De Beren before. I mentioned that it had been a while, so she explained the entire menu with a big smile.”
That level of care continued throughout the visit: “She truly understood what hospitality means and was attentive to her guests with a big smile from beginning to end. A true example for anyone who wants to do well in the hospitality industry!”
Insights that make an impact
Sanne Cox, franchisee of De Beren Roermond since 2019, has been using mystery shopping research at this location for two years. She is positive about the research:
“The dashboards are clear, and responses to questions or issues are always helpful.”
The team actively engages with the results: “Several employees have access to the dashboard and review the results.”
And the insights are truly put to use: “When results are positive, we send a message in the team chat. When results are less positive, we look at the feedback and address it together as a team.”
For Sanne, context is especially important: “I appreciate knowing why something happened, so we can actually take action and know what to focus on.”
How mystery shopping drives real improvement
Mystery shopping also plays a role in team development. It’s used in training sessions and internal meetings, and it helps drive performance through upselling initiatives and internal competitions.
Claudia Bloem, Operations Manager and with De Beren for 7.5 years, looks at both location-specific performance and the chain’s overall results. Photos taken by mystery shoppers play an important role here:
“We use the photos to check preparation methods and discuss them with the locations. During a chefs’ session, we show these photos and explain how different preparation methods impact the guest experience.”
This way, insights become tangible and directly actionable on the work floor.
A team where atmosphere comes first
The strength of the team is clearly felt on the work floor as well. Employee Timo van Bergen has been working at De Beren for nearly four years and started there to step out of his comfort zone. For him, the atmosphere is what makes working at De Beren special: “We have a great team, we joke around a lot, and most importantly, guests are well taken care of.”
According to him, guests notice this too: “Guests enjoy seeing how colleagues interact with each other. The way we work together is an important part of the warm and welcoming experience at De Beren.”
That combination of fun and professionalism creates a truly memorable experience, something that is clearly reflected in the mystery shopping results.
Congratulations to Sanne and the entire De Beren Roermond team on this well-deserved award!
