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Each month, our mystery shoppers visit thousands of retail and hospitality locations. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. In September, that honour undoubtedly went to Cavallaro Napoli in the fashion capital of Arnhem!

On October 10, 2025, the sixth edition of the Secret View Client Day took place at the iconic Pathé Tuschinski in Amsterdam. More than 75 clients, partners and colleagues came together for an afternoon full of inspiration, networking, and fresh insights into customer experience.

As a hospitality entrepreneur, you don’t just want to keep your guests satisfied, you want to give them an unforgettable experience and truly win their loyalty. You want guests who come back, share their enthusiasm about their visit, and ideally recommend your venue to others.

El mes pasado, viajamos una vez más a la ciudad de Bossche bollen, ¡porque Marie-Stella-Maris Den Bosch ganó el premio a la experiencia del mes! Todos los meses, nuestros compradores misteriosos visitan cientos de tiendas y establecimientos de hostelería y, a partir de todos estos resultados, seleccionamos la experiencia más extraordinaria, agradable para el cliente o excepcional. En agosto, la visita a Marie-Stella-Maris destacó por encima de las demás.

Este mes viajamos a Twente, la tierra del klootschieten (un juego tradicional neerlandés de lanzamiento de pelota), del krentenwegge y de un excelente servicio al cliente, porque ¡Holland & Barrett Hengelo gana nuestro premio Experiencia del Mes! Cada mes, nuestros mystery shoppers visitan cientos de tiendas y locales de hostelería, y de todos estos resultados elegimos las experiencias más destacadas, amables con el cliente o sobresalientes. En julio, sin lugar a dudas, fue Holland & Barrett.

You probably know them from the iconic red-and-yellow vending wall: FEBO! We’re proud to share that we entered into a collaboration with FEBO a few months ago! FEBO has chosen Secret View to create insight in the guest experience, and measurably improve it, from ordering to delivery. Our mystery shoppers visit every FEBO location in the Netherlands each month.