Mystery shopping ROI calculator

How much revenue opportunity
is hidden across your locations?

Not every customer interaction is carried out equally well across all locations.
By measuring moments such as greeting, advice and upselling, training teams
more effectively and improving execution, you can unlock additional revenue.
Calculate your revenue opportunity and the ROI of mystery shopping.

Your organization
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€
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Customer touchpoints on the floor

Many elements of the customer journey can impact revenue. In this calculator, we focus on three customer touchpoints that are easy to measure and targeted to train.

Indicate how often they are currently executed well and what level you believe is achievable. We calculate with a conservative improvement of +10%. Adjust this based on your organization and ambitions.

Greeting ?

How often is a visitor actively greeted?

Current 65%
Your target 75%
Needs assessment & advice ?

How often does a team member ask what the visitor is looking for and follow up with suitable advice?

Current 45%
Your target 55%
Upsell & cross-sell ?

How often does a team member suggest a higher-value option (upsell) or a complementary product (cross-sell)?

Current 30%
Your target 40%
How did we arrive at these numbers? View the methodology and adjust assumptions

Realistic: we calculate with the full expected effect of the improvements, based on practical experience.

What percentage of visitors currently make a purchase? ?
%
How many days per year are locations open?
What does one additional upsold product yield on average?
€
How much more likely is a purchase after a proper greeting? ?
%
How much more likely is a purchase after a good advisory conversation? ?
%
What percentage of customers say yes to an upsell suggestion? ?
%
Price per mystery visit*
€

* This is an indicative price from Secret View. The actual price per visit depends on the volume and complexity of the research.

Your revenue opportunity
Enter your locations, visitors and transaction value on the left. Your result will appear instantly.
Incl. methodology per touchpoint
First enter your locations, visitors and transaction value in. Then we can generate a report with your numbers.
Almost there!
Enter your details and instantly download the full PDF report with all calculations, convenient for sharing internally.
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Your report is now downloading. Feel free to share it within your organization. All calculations and assumptions are explained step by step.

* Based on 1 mystery visit per location per month á € 30. We are happy to discuss exact pricing in a demo.