Mystery shopping for SMEs in retail and hospitality
Do you know how customers experience your business when you are not there? Discover what is happening on the shop floor, train specifically where needed, and improve your service with detailed customer feedback.
Set up your own research in 15 minutes
Starting at €29.99 per visit. No subscription. Always cancellable.
- For SMEs with 1 to 5 locations
- Fully do-it-yourself: assemble your own research
- Get started immediately: your first assignment goes live within 15 minutes.
Whether you are an owner, branch manager, or operationally responsible: you want to know if your strategy is being executed, if the team is performing well, and where training is needed. Secret View gives you objective insight into customer experience.
What clients say about Secret View
Why 200+ retail and hospitality organizations choose Secret View
Kim, Retail Area Manager
Termeer Group
That mystery shoppers spend more than the shop credit emphasizes that those who sign up for our assignments are truly part of our target audience.
Jason, Operationeel Manager
Brouwerij Troost
Mystery shoppers come to review, but with a comprehensive questionnaire. This gives you a better picture of a location than Google or Tripadvisor.
Judith, Area Manager
America Today
Mystery shoppers are our eyes and ears; we can’t be everywhere at once. This gives you a genuine view from our target audience on our stores, which is very valuable to us.
Maarten, Business Manager
AH to go
We initially hired temp workers, but after a while, our employees recognized them, and the effect wore off. There was a feeling of control, which was not motivating.
Hien, Marketing Manager
Philips Myshop
Thanks to Secret View, we finally have insight into how customers rate our store, service, and colleagues. Detailed reports of customer visits provide insight into the improvements needed to turn a customer into an ambassador.
Soufiane, CEO
MADAQ Chocolatier
Thanks to Secret View, we now have a clear dashboard that shows all our improvement points at a glance. This allows us to keep growing and offer our customers the best possible experience.
Pascal, Head of Retail
SOFACOMPANY
Because the community is so large and always local, anyone can be a mystery shopper. Just like our target audience, which ranges widely from 25 to 70+.
Kevser, Business Development Manager
POTAÉ
Secret View thinks along with us, is flexible, and helps us improve in a focused way when it comes to customer experience and ensuring quality and service.
In 4 steps to continuous improvement of customer experience
From setting up research to improvement: easy and fully self-managed
1. Set up your own mystery shopping research
With our do-it-yourself software, you can easily start your own mystery shopping research in just 15 minutes:
- Choose a ready-made questionnaire that fits your customer journey
- Define the parameters such as target audience, frequency, and shopping budget
- Pay easily and quickly, and we will publish the assignment(s) immediately.
2. Receive immediate feedback from your customers
Mystery shoppers from your target audience and region visit your location(s) as regular customers and provide detailed feedback. They receive shopping credits to make a purchase, which then returns to you as revenue!
- Community of over 65,000 mystery shoppers worldwide
- Real consumers from your target audience, not trained inspectors
- Results available within 24 hours after the visit
3. View the results in your personal dashboard
Compare locations, zoom in on specific parts of the customer journey, and discover what is going well and where improvements can be made.
- Clear dashboard with all feedback in one place
- Comprehensive feedback with photos and situational sketches
- AI-generated insights and tips for immediate action
4. Train purposefully and engage your employees
Use the data for targeted coaching and involve employees in the results. Celebrate successes and motivate your team based on mystery shopping scores.
- Train specifically where needed and encourage behavioral change.
- Use concrete examples during evaluation discussions.
- Increase your revenue through better service and upselling.
From local hotspot to international brand
Trusted by 200+ retail and hospitality brands
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The benefits of Secret View
Increase conversion and revenue through service and upselling
Intuitive dashboard
with clear results
Lowest price on the market, starting at €29.99 per visit
No subscription,
cancel anytime.
Years of experience in
customer experience research
Always mystery shoppers from your target audience and local area
The same technology used by
many well-known brands
Everything you need in one solution
Dive deeper
Curious about a specific part? With a few clicks, you have the data you need.
Management overview
Get an overview of the entire organization at a glance.
Customize
There’s no one-size-fits-all solution, so there’s plenty of room to add or remove questions to fit your situation.
Pick a survey
For most industries, we have ready-made surveys. These are based on our years of experience in customer experience research.
Sign up
With filters, our mystery shoppers find assignments that suit them. They sign up for an assignment, and we then select the most suitable mystery shopper.
Assignments
Here, our community can see what the assignment entails: a brief description, the distance to the location, shop credit, and the number of people the assignment is for.
Your assignment on our platform?
Will your business be next? This is the screen all our mystery shoppers see before they carry out an assignment.
Briefing and preparation
There’s a detailed briefing and a preview of the questionnaire. This way, our mystery shoppers are well-prepared and execute the assignment perfectly!
FAQ
What is mystery shopping?
How do I set up a mystery shopping study?
Who are your mystery shoppers?
How is the quality of mystery shoppers ensured?
What does a mystery shopping study cost?
How quickly will I receive results?
What is shopping credit?
In which countries are you active?
Is there a trial period available?
