Blog

Secret View has made it to number 381 in the FT1000 – the Financial Times’ list of Europe’s 1000 fastest-growing companies! This is the ninth edition of the list, compiled in collaboration with Statista.

Mystery shopping research at Secret View is all about providing constructive feedback so that retail and hospitality organizations can learn and grow. However, feedback is not given or interpreted in the same way in every culture This highlights the importance of intercultural communication and cultural sensitivity, especially in global organizations.. While the Dutch are known for their directness, Americans are trained to always wrap negative messages in a positive way.

Exciting (and delicious) news for all chocolate lovers: our new collaboration with Madaq! The chocolatier, famous for their ‘viral’ apple crumbles, now has four locations in the Netherlands, which our mystery shoppers visit every month. But that’s not all: Madaq has also started conducting internal audits to gain a complete understanding of their operations, from the customer experience to the behind-the-scenes proces.

Congratulations, Kaldi Tilburg: You’ve won the Experience of the Month Award! Every month, our mystery shoppers visit thousands of stores to evaluate service, hospitality, and overall customer experience. From all these visits, we select one experience that truly stands out. This month, that honor goes to Kaldi Tilburg, where our mystery shopper left the store feeling like a true barista!

We are excited about our new collaboration with Marie-Stella-Maris! This well-known Dutch brand, famous for its natural care products and luxurious home fragrances, is a staple in high-end department stores, beauty retailers, and concept stores. Together, we are exploring the customer experience in their own stores to ensure that every shopping experience brings their sustainable values and brand story to life even more strongly.

Denim lovers, listen up! We’re excited to announce our new collaboration with G-STAR! This Dutch fashion brand is making great strides in sustainability and innovation. Together, we are mapping out the customer experience in all 121 of their stores across Europe.