Secret View x Jamin

Candy with a rich history

Jamin, founded by Cornelis Jamin in 1883, has been a household name in the Netherlands for over a century. What began as a street trade in sweets in Rotterdam grew into an iconic candy store chain. From colorful candies and premium chocolates to unique gifts, Jamin is always a celebration to step into. With 95 locations in and outside the Netherlands, Jamin continues to surprise and remains the go-to place for sweet treats and original presents.

Valuable insights at every level

With our mystery shopping research, Jamin gains positive and constructive insight into the entire customer journey. The research helps to identify what’s going well, where there’s room for improvement, and what opportunities are still untapped.

Why did Jamin choose us?

One key reason was our clear and easy-to-use dashboard, including the possibility for benchmarking. Koen Jaasma, Manager Franchise & Real Estate at Jamin, explains:

‍"Thanks to the mystery research from Secret View, we’ll soon have insight into what customers really experience. It’s not only a great mirror for our entrepreneurs, but also a powerful tool to compare stores and learn from each other. The benchmarking function in the dashboard is also really helpful. The results help us and our franchisees to make targeted improvements and get the most out of each location.”

Want to create the ultimate in-store experience too?

Through this collaboration, Secret View helps Jamin gain a better understanding of the customer journey, strengthening and improving the experience at every location. Curious what we can do for your brand? Get in touch with us or read more about our customer experience research.

Got a sweet tooth?‍

Want to visit Jamin as a mystery shopper? Check out the assignments on our platform!

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