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We’ve got some sweet news for all our candy and chocolate fans: we’ve partnered with none other than Jamin! Following a successful pilot, it was time to take things further. From now on, our shoppers will visit all Jamin stores in the Netherlands six times a year.

Juicy burgers, solid partnership! Fat Phill’s is taking over the Netherlands with its irresistible burgers, sandwiches and loaded fries. And our mystery shoppers will be investigating that experience, from arrival to departure.

We travelled to the welcoming province of Brabant, because Trendhopper Breda has won the Experience of the Month Award! Every month, our mystery shoppers visit hundreds of stores and hospitality venues, and from all these results we choose the most remarkable, customer-friendly or outstanding experiences. In May, this was without a doubt Trendhopper Breda!

For all coffee lovers: we have an exciting new collaboration with Cavesco! You may know this brand from major coffee chains such as Doppio Espresso, Barista Café, and Chocolate Company. Our mystery shoppers visit more than 50 locations to map out the guest journey for them.

When evaluating employee performance or assessing mystery shopping results, many retail and hospitality companies focus on failures. Low scores lead to criticism and warnings, while good scores are considered “normal.” But this approach doesn’t always yield better results. It often lowers morale, creates fear-based compliance, and discourages innovation.

Mystery shopping research at Secret View is all about providing constructive feedback so that retail and hospitality organizations can learn and grow. However, feedback is not given or interpreted in the same way in every culture This highlights the importance of intercultural communication and cultural sensitivity, especially in global organizations.. While the Dutch are known for their directness, Americans are trained to always wrap negative messages in a positive way.