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From online favourite to more than 40 physical boutiques in the Netherlands, Belgium, Germany and now also in Paris: jewellery brand My Jewellery continues to grow. To enhance the customer experience in all its stores, the brand is now working with Secret View. By deploying monthly mystery shoppers, we capture the customer experience in detail and help the jewellery and fashion brand grow in a focused way.

Henri Willig Maastricht has won our Experience of the Month Award for October! Each month, our mystery shoppers visit thousands of shops and hospitality venues. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. This month, the winning visit took place at Henri Willig in Maastricht.

Each month, our mystery shoppers visit thousands of retail and hospitality locations. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. In September, that honour undoubtedly went to Cavallaro Napoli in the fashion capital of Arnhem!

On October 10, 2025, the sixth edition of the Secret View Client Day took place at the iconic Pathé Tuschinski in Amsterdam. More than 75 clients, partners and colleagues came together for an afternoon full of inspiration, networking, and fresh insights into customer experience.

As a hospitality entrepreneur, you don’t just want to keep your guests satisfied, you want to give them an unforgettable experience and truly win their loyalty. You want guests who come back, share their enthusiasm about their visit, and ideally recommend your venue to others.

Le mois dernier, nous nous sommes de nouveau rendus dans la ville de Bossche Bollen, car Marie-Stella-Maris Den Bosch a remporté le prix de l'expérience du mois ! Chaque mois, nos clients mystères visitent des centaines de boutiques et de lieux d'accueil, et parmi tous ces résultats, nous sélectionnons l'expérience la plus remarquable, la plus conviviale ou la plus exceptionnelle. En août, la visite à Marie-Stella-Maris s'est démarquée des autres.