Jamin Arnhem wins the Experience of the Month Award in December!

In this article, you can read more about:

• The winning customer experience at Jamin Arnhem
• Sales employee Milla Lenderink and her view on service
• How owner Tonnie van der Meij uses the research with his team
• Why learning from results is more important than just the numbers, according to franchise chairman Rob Dissel

A shop where enjoyment and service come together

At Jamin Arnhem, it’s not just about sweets and treats, but above all about the in-store experience. Our mystery shopper experienced a pleasant, approachable atmosphere with employees who clearly enjoy their work. That sense of hospitality and attention made the difference: “The employee approached me quickly. That was nice, because I didn’t have to take the initiative to speak to someone myself. I explained that I wanted to buy sweets for a colleague, but that this colleague is allergic to nuts. I was then helped very kindly. The employee even offered to scoop the sweets for me from the packaging instead of the bins, so there was absolutely no chance of any trace of nuts.”

Milla Lenderink has now been working at Jamin for 5.5 years as a sales employee. “I especially like that I work in a really close team and that no two days are the same. That’s what makes my job so enjoyable.” Winning the award came as a surprise to her: “I really didn’t see it coming at all, which made it even more fun. A real surprise!”

A close team with a strong learning culture

Milla is clearly positive about the mystery shopping research: “I think it’s great that the customer experience in our shops is being tested. It gives insight into the level of service. Some shops outside Jamin could really benefit from this as well, sometimes employees there could be a bit more friendly.”

Tonnie van der Meij, owner of Jamin Arnhem, also sees great value in the research.

“With us, the results are always discussed openly with the whole team. We look at them together: what went well and what can be improved? Everything is shared and discussed.”

This high score was no exception: “I received this specific result the very same day and shared it with the team straight away. We were all very happy with the outcome, so that already feels like a great reward!”

A total of seven employees work in the shop, some of whom have been employed there for more than 13 years. These long tenures say a lot about the atmosphere on the shop floor. “We do lots of fun things together and the positive atmosphere ensures that people enjoy staying here.”

Tonnie is especially curious about the summer months, when it gets extremely busy with ice cream sales. “I’m curious to see what the results look like then, it’s good to get insight into that as well.”

Learning from results makes the difference

Rob Dissel, chairman of the franchise association and connected to Jamin for nearly 40 years, emphasises that it’s not just about the scores. “Branches naturally want to score highly, but the most important thing is that you learn from the outcomes and take this back to your employees. That’s being done very well in Arnhem.”

Rob stresses:

“It’s not about numbers or facts, but about what you do with the results.”

According to him, that’s also a common pitfall for entrepreneurs: “As an owner, you can become blind to your own shop.” Tonnie adds: “Mystery shopping research really sharpens your perspective again.”

The fact that Jamin Arnhem is also the only training branch makes this award even more special. “This Experience of the Month Award is a wonderful confirmation of the quality and commitment of the team in Arnhem,” says Rob.

Milla’s advice to other shops? “Always stay customer-friendly. Everyone has an off day sometimes, but you should always remain friendly towards customers.”

A well-deserved award

Jamin Arnhem shows that great service starts with enjoyment at work, strong team connections and genuine attention to the customer. A shop where you feel welcome, where employees enjoy their work, and where results are used to learn and improve together.

Congratulations to the entire Jamin Arnhem team on this well-deserved award! 🎉

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