Blog

In the world of retail, there are so many questions to answer. Nowadays, (almost) everything is measurable, including customer experience. However, measuring experiences remains a challenge. There are many different research methods, each with their own advantages and disadvantages. With all these types of research and different KPIs, it can be difficult to keep track of what’s suitable for you. That's why we have listed the most important types of customer experience research, including their purpose and when to apply them.

We hereby announce the winner of the Experience of the Month award for December: Simon Lévelt in Amstelveen! With this award, we celebrate extraordinary customer experience and hope to inspire others. Our mystery shoppers visit thousands of stores every month, and the most exceptional experiences stand a chance! The 16-year-old Kerem Jongsma received the award, recognizing his excellent service to our mystery shopper.

Announced on Client Day 2023 and now launched: the new Secret View survey tool! Our developers have been working extremely hard so we can throw the countless Excel documents and the jumble of emails back and forth (just kidding, we love you Excel 😘) out the window. The new survey tool helps us collaborate smarter and faster to develop the best questionnaires. In this article, we'll explain what it is and how to use it.

Toastable is expanding and has ambitious future plans. With more and more locations spread across the country, there is a growing need to have a presence in every Toastable store. Mystery shopping is ideal for this purpose, and that's how the creator of the highest toasts in the Netherlands ended up at Secret View.

For the first time, the Secret View Experience of the Month award has been presented, and the recipient is Superkeukens Tiel! We created this award to celebrate extraordinary customer experiences and to inspire others. Our mystery shoppers visit thousands of stores each month, and among all those experiences, there are some very special ones.

After an extensive onboarding, we enthusiastically started in September for the brands INHOUSE, Pronto Wonen, Profijt Meubel, Keukendepot, and Superkeukens. These brands are all part of Internationale Meubel Groep, also known as IMG.