Blog

We’ve got some sweet news for all our candy and chocolate fans: we’ve partnered with none other than Jamin! Following a successful pilot, it was time to take things further. From now on, our shoppers will visit all Jamin stores in the Netherlands six times a year.

Juicy burgers, solid partnership! Fat Phill’s is taking over the Netherlands with its irresistible burgers, sandwiches and loaded fries. And our mystery shoppers will be investigating that experience, from arrival to departure.

We travelled to the welcoming province of Brabant, because Trendhopper Breda has won the Experience of the Month Award! Every month, our mystery shoppers visit hundreds of stores and hospitality venues, and from all these results we choose the most remarkable, customer-friendly or outstanding experiences. In May, this was without a doubt Trendhopper Breda!

For all coffee lovers: we have an exciting new collaboration with Cavesco! You may know this brand from major coffee chains such as Doppio Espresso, Barista Café, and Chocolate Company. Our mystery shoppers visit more than 50 locations to map out the guest journey for them.

When evaluating employee performance or assessing mystery shopping results, many retail and hospitality companies focus on failures. Low scores lead to criticism and warnings, while good scores are considered “normal.” But this approach doesn’t always yield better results. It often lowers morale, creates fear-based compliance, and discourages innovation.

Congratulations, Rituals Dordrecht: you’ve won the Experience of the Month Award! Every month, our mystery shoppers visit hundreds of stores, hospitality venues, and other locations to review the service, hospitality, and overall experience. From all the results, we select the experience that truly stands out. This month, that was Rituals Dordrecht: our mystery shopper was given an outstanding experience from start to finish! We’ve been working with this leading retailer since 2019, which makes it extra special to present them with this award.