The new Secret View app for mystery shoppers is live!

Mystery shoppers now have everything they need for an assignment right in their pocket: from finding and preparing for a visit to adding photos, completing the survey and managing payments. For our community, this means greater convenience and a smoother experience. For our clients, it means more concrete feedback on what customers and guests actually experience at their locations.

A strong community as the foundation for reliable research

At Secret View, we work with real consumers who belong to a brand’s target audience. They visit stores, restaurants, cinemas and other locations just like any other customer or guest would, before sharing what they saw, heard and experienced.

The survey provides structure, while their personal comments add valuable context. This allows our clients to see not only whether the desired behaviour is being demonstrated on site, but also how customers perceive it. Did the welcome feel genuine? Did the advice match their needs? And did the overall experience reflect what the brand wants to convey?

Niek Koning, founder and CEO of Secret View, explains:

“We invest in the people behind the research: our community. By putting their experience first, we make the feedback even more concrete and actionable for our clients and their teams. With the app, we are strengthening our market leadership in the Benelux and taking an important next step in our growth across Europe.”

Secret View always in your pocket

The smoother the process surrounding an assignment, the more a mystery shopper can focus on the actual customer journey. That is why the app brings all the key steps together in one place, allowing mystery shoppers to view their schedules and instructions, receive important updates, add photos and complete their survey. Feedback, rewards, payments and reminders are also directly available in the app.

For our community, this creates a clearer and more enjoyable way to carry out mystery shopping assignments. For our clients, it means mystery shoppers can set out well prepared and record their experience shortly after the visit, while the details are still fresh.

For a long time, we deliberately focused our development efforts on the web platform, allowing us to continue developing and improving it quickly. As our community and our activities across Europe have grown, now is the right time to complement the platform with a fully fledged mobile app.

Growing faster in international markets

A strong local community is essential for international mystery shopping research. Particularly in new markets, we want to quickly reach enough consumers who match a client’s target audience and region, so that research can begin without unnecessary delays.

The app helps us expand these communities faster. Through a new invitation feature, mystery shoppers can invite others to take part in assignments, enabling us to reach new consumers more quickly through our existing community in the countries and regions where we are growing.

For our clients, this means suitable mystery shoppers become available sooner, research can start earlier and locations can be visited faster. As a result, the first findings also become available in the dashboard sooner.

Developed entirely in-house

We developed the app entirely in-house, giving us the flexibility to respond quickly to feedback from our community, bring existing platform features to mobile and continuously introduce new functionality.

AI Quality Control is also available while mystery shoppers complete their surveys. This feature supports the quality-control process and helps shoppers describe their experience as clearly and completely as possible, further improving the quality and usability of the feedback our clients receive.

The launch is therefore not the finish line. Because the app was developed entirely in-house, we can continue learning from our community and add new features step by step. In doing so, we are making mystery shopping increasingly easy for our community while helping our clients gain an even better understanding of what customers and guests really experience at their locations.

The new app is now available in the App Store and Google Play. Download the app, create an account or log in with your existing account to discover available assignments and opportunities directly from your phone.