FEBO x Secret View
13/8/2025
You probably know them from the iconic red-and-yellow vending wall: FEBO! We’re proud to share that we entered into a collaboration with FEBO a few months ago! FEBO has chosen Secret View to create insight in the guest experience, and measurably improve it, from ordering to delivery. Our mystery shoppers visit every FEBO location in the Netherlands each month.
A rich history
FEBO is not just any vending wall, it’s one with a rich history. What started in 1941 as an artisanal bakery, grew into an icon of Dutch snack culture. Since 1960, the vending wall has been at the heart of their concept, with now more than 68 locations across the country!
But FEBO is more than just snacks. Alongside top-quality taste, the in-store experience is key when visiting FEBO. To measure how their strategy plays out in practice on the shop floor, FEBO turned to us.
Measurable feedback across different customer journeys
We examine four customer journeys: ordering online with home delivery, FEBO drive-through, ordering at the counter, and ordering via the vending wall. By analyzing these journeys separately, FEBO gains valuable insights into their guests’ experiences. Where do they already excel, and where are there still opportunities to improve the guest experience?
Dino Lobbes, Operational Director at FEBO, emphasizes:
“We believe it’s important that our employees on the shop floor convey the FEBO DNA to our customers in the right way. Secret View’s mystery shoppers help us monitor this process. The dashboard allows us to provide very targeted support where needed.”
Want to build a strong guest experience for your brand too?
Discover what Secret View can do for your brand and get in touch with us!
Want to visit FEBO yourself as a mystery shopper?
Keep an eye on our platform for new assignments!
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