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Congratulations, Rituals Dordrecht: you’ve won the Experience of the Month Award! Every month, our mystery shoppers visit hundreds of stores, hospitality venues, and other locations to review the service, hospitality, and overall experience. From all the results, we select the experience that truly stands out. This month, that was Rituals Dordrecht: our mystery shopper was given an outstanding experience from start to finish! We’ve been working with this leading retailer since 2019, which makes it extra special to present them with this award.

Secret View has made it to number 381 in the FT1000 – the Financial Times’ list of Europe’s 1000 fastest-growing companies! This is the ninth edition of the list, compiled in collaboration with Statista.

Exciting (and delicious) news for all chocolate lovers: our new collaboration with Madaq! The chocolatier, famous for their ‘viral’ apple crumbles, now has four locations in the Netherlands, which our mystery shoppers visit every month. But that’s not all: Madaq has also started conducting internal audits to gain a complete understanding of their operations, from the customer experience to the behind-the-scenes proces.

Congratulations, Kaldi Tilburg: You’ve won the Experience of the Month Award! Every month, our mystery shoppers visit thousands of stores to evaluate service, hospitality, and overall customer experience. From all these visits, we select one experience that truly stands out. This month, that honor goes to Kaldi Tilburg, where our mystery shopper left the store feeling like a true barista!

We are excited about our new collaboration with Marie-Stella-Maris! This well-known Dutch brand, famous for its natural care products and luxurious home fragrances, is a staple in high-end department stores, beauty retailers, and concept stores. Together, we are exploring the customer experience in their own stores to ensure that every shopping experience brings their sustainable values and brand story to life even more strongly.

Denim lovers, listen up! We’re excited to announce our new collaboration with G-STAR! This Dutch fashion brand is making great strides in sustainability and innovation. Together, we are mapping out the customer experience in all 121 of their stores across Europe.