MiiN Cosmetics Barcelona wins the Experience of the Month Award in May!

29/6/2026

MiiN Cosmetics is the winner of our Experience of the Month Award in May! Every month, our mystery shoppers visit thousands of stores and hospitality locations. From all these visits, we select the most remarkable, customer-friendly or inspiring experience. This month, MiiN Cosmetics in Portaferrissa, Barcelona stood out as a store where product knowledge, personal attention and a genuine passion for cosmetics came together in an exceptional customer experience.

More insight into what customers truly experience

A great customer experience is not only reflected in numbers. You notice it most in the small moments on the shop floor. Is the customer truly listened to? Does the advice match their needs? Do they feel comfortable? And does the team’s knowledge really come across in the conversation? Mystery shopping makes this visible. It shows where a team excels, where opportunities lie and how service, product knowledge and personal attention come together in practice.

For MiiN Cosmetics, mystery shopping is also a valuable tool. Area Manager Sara Carrión Contrera sees it as a way to look beyond commercial results alone.

“I find mystery shopping a very valuable tool because it provides an objective view of the real customer experience in store. It allows us to see what we are doing well and to identify opportunities for improvement from the perspective of a real customer.”

According to Sara, the programme helps create a more complete picture of each store. It is not only turnover that matters, but also the quality of service, the customer approach, product knowledge and the team’s ability to create a personal and accessible experience.

An award that shows what great service means

That value became especially visible in May at the MiiN Cosmetics store in Portaferrissa. The store wins our Experience of the Month Award for exceptional service and genuine attention.

For Sara, the award is a wonderful confirmation of the team’s efforts. “For me, it is a proud moment to see how the team brings these values to life in the store.”

A store experience full of personal attention

“I love giving advice and sharing everything I learn about cosmetics,” says Store Manager Tania Uréndez Ramón of MiiN Cosmetics in Portaferrissa.

That passion clearly came through during the mystery shopping visit. The mystery shopper was not only helped in finding a suitable cosmetic product, but also received clear explanations and advice that truly matched her needs.

Our mystery shopper wrote:

“I felt like I was in the hands of someone who paid close attention to me and knew what she was talking about. She asked me about my skin type and, while looking at my face, said that my skin was normal to dry. She saw no shine and concluded from that that I do not have oily skin and that my skin is somewhat sensitive. It gave me the impression that she was a dermatologist or worked in the cosmetics sector.”

The shopper’s needs were also identified with great care. “The employee asked me what I was looking for. She showed me products for my skin type and needs. That gave me the confidence to buy more creams. She made me feel comfortable.”

For Tania, the recognition feels like a wonderful confirmation. “This recognition gives me a lot of satisfaction. I am very happy with the award because it reflects how much I enjoy my work.”

Great service starts with listening

What does Tania enjoy most about her work? “Without a doubt, the contact with the customer. I have always been interested in the world of cosmetics and I love that I can keep learning every day. I also really enjoy guiding customers in their search for products that truly match their needs.”

For Tania, the mystery shopping visit felt very natural. It was only when the results came in that she realised it had been a mystery shopping visit. According to her, great service is mainly about closeness, availability and listening carefully.

“The key lies in closeness and availability, so the customer feels comfortable from the very first moment.”

“Listening to understand what the customer needs and enjoying the conversation makes everything flow much more naturally. In the end, the customer also notices when you enjoy what you do.”

Results that provide direction

A strong result like that of MiiN Cosmetics in Portaferrissa gives the team not only recognition, but also direction. Sara uses the mystery shopping results to make strengths and opportunities for improvement clear.

“We use the results to identify strengths and areas for improvement, always with the aim of continuing to elevate the in-store customer experience.”

The results also help to make training more targeted. This includes recognising customer needs, giving personal recommendations, product knowledge and properly closing the store experience.

For Sara, this award shows exactly what MiiN Cosmetics stands for.

“In this case, the recognition for the store in Portaferrissa very clearly reflects the type of service we want to offer at MiiN: accessible, professional, knowledgeable and driven by passion for the product.”

A well-deserved award

MiiN Cosmetics in Portaferrissa shows that a great customer experience starts with genuine interest. By listening carefully, giving personal recommendations and making customers feel comfortable, the team turns every advice moment into a special experience.

Congratulations to Tania, Sara and the entire team on this well-deserved Experience of the Month Award! 🎉